"Had digital leadership training with David today and I was really impressed with him and the course itself. David is very down to earth, explains in laymen's terms and the course was very informative. Many Thanks."
Frances Hunt

Digital Marketing Strategy with David Shaw

Tuesday 14 May 2019 9.30am - 12.30pm - £97+VAT 

BOOK 4 PLACES AND GET 1 FREE

Village Hotel Maidstone, Forstal Rd, Maidstone ME14 3AQ

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About David Shaw 

David is the author of Evolve or Become Obsolete a handbook for small business owners understanding the new ways of doing business. He is also a keynote speaker across a range of digital marketing subjects and has spoken all over the UK and in the USA. He is a keen podcaster and digital strategist. 

 

FREE DOWNLOAD 

"Going Digital" 

Download David's FREE ebook today - a collection of over 100 blog posts on digital marketing in one handy ebook which you can download straight from his web site - no email needed.

 

WHY YOUR BUSINESS NEEDS A DIGITAL STRATEGY

Business has changed, there is no denying it. Technology has changed the way we live, and the way we buy and yet many businesses have not quite managed to make this transition and know that they can do more with digital.

 

DO YOU FIND YOURSELF THINKING ALONG THESE LINES?

  1. I’m doing everything I can on social media, but it still is not driving results.
  2. I have tried different websites and still nothing gets the phone to ring.
  3. My sales people are having a hard time getting appointments and leads.

If any of this sounds like you then this masterclass just might be for you.

Having a digital strategy will help you understand when and why you might invest time and money into a technology or a platform or choose to stop using a tactic all together. It will also give you a clear understanding of how to measure the success of each of the areas of your marketing without always looking to measure direct sales against everything you do. A strategy gives you a clear path on what your business needs to achieve and if and how technology will help you reach those goals.

What you will learn

Business Goals

  • A clear understanding of what your business goals are and how digital will support them
  • The ability to measure that your investments are working towards those goals
  • Stand out from your competition and lead the way

Sales and Marketing

  • The ability to get your sales and marketing teams working towards the same goal
  • A clear understanding of the way your customer wants to buy
  • Help to map out the customer journey and create a sales process for this.
  • Understand how your customers are your best sales people and how to enable this

Technology

  • Understand where technology plays a role in this process
  • The ability to determine what platforms and channels you should be using and why
  • A clear idea of what tools and technology to be using and investing into
  • When to hold back and not dive in and potentially waste time and money.
  • I will demystify all the nonsense that makes business owners overwhelmed with technology and make you feel empowered.

Digital Skills

  • Help to identify what skills are needed in your business
  • How to bring your staff and team on board with change
  • The ability to identify the areas of your business this will impact the most

Digital Marketing Strategy with David Shaw

Tuesday 14 May 2019 9.30am - 12.30pm - £97+VAT 

BOOK 4 PLACES AND GET 1 FREE

Village Hotel Maidstone, Forstal Rd, Maidstone ME14 3AQ

Enter your details below to book your place

We value your privacy and will never spam you or share your details with anyone.

×
 

"David is a digital genius. His understanding of how digital can have a positive impact on businesses of any size and market is in my opinion, unparralled.

His strategic vision and ability to interpret complex business and customer needs into digital and marketing solutions is fantastic and added to that David is a phenomenal speaker, author and general communicator. He must be used by your business - you will not regret it"
David Mcrobbie - Digital Consultant 

 

WHAT YOU WILL TAKE AWAY 

You will have a clear understanding of how embracing a digital mindset will empower you and your staff to communicate better, engage with customers more, gain more referrals, better quality leads and enable your prospects to buy using digital as the key driver in this fast paced ever changing world we live in.

You will understand how you join up social media, SEO, PPC, email marketing, blogging, podcasting, videos, webinars, automation and an evolving website and how all of this works together to generate more sales and more leads for your business.

WHO IS THIS MASTERCLASS FOR?

  • Business owners, freelancers
  • Sales and marketing managers

This masterclass is suitable for people of all levels and abilities and will it ill help you to avoid being baffled by jargon and show that all of this is not as complicated as many companies and “experts” will lead you to believe.

So, if you want to feel like you have a clear grip on your digital strategy, to stay ahead of the curve .... and your competition whilst providing a modern experience for your prospects and customers then this is the course for you.

Contact us..

Call 01732 758530

Email info@bestbusinessevents.co.uk